Household characteristics: UK Kantar FMCG panel 2012–2017 (N=50 672)
| Variable | Category | Summary statistic* |
| Age of main shopper (years) | 49.9±15.2 | |
| Occupation group | A and B: higher managerial and professional workers | 21.2 |
| C1 and C2: white collar and skilled manual workers | 56.0 | |
| D and E: semiskilled and unskilled manual workers | 22.8 | |
| Ethnicity of main shopper† | Non-White | 6.5 |
| No of household members | 1 | 18.1 |
| 2 | 34.6 | |
| 3 | 19.2 | |
| 4+ | 28.1 | |
| No of children in household | 0 | 64.2 |
| 1 | 15.9 | |
| 2 | 14.7 | |
| 3 | 4.0 | |
| 4+ | 1.2 | |
| Region | London | 16.1 |
| Midlands | 15.1 | |
| North East | 4.9 | |
| Yorkshire | 12.8 | |
| Lancashire | 10.8 | |
| South | 10.7 | |
| Scotland | 8.9 | |
| Anglia | 8.7 | |
| Wales and West | 8.6 | |
| South West | 3.4 | |
| Total households by year (N)‡ | 2012 | 32 726 |
| 2013 | 32 620 | |
| 2014 | 33 309 | |
| 2015 | 32 887 | |
| 2016 | 32 110 | |
| 2017 | 31 725 |
*Values are percentages for categorical variables and mean±SD for continuous variables.
†Ethnicity is missing for 5.7% of households.
‡The total number of households is smaller than the sum of households of each year because most households stayed in the panel for longer than a year.