Table 2

Household characteristics: UK Kantar FMCG panel 2012–2017 (N=50 672)

VariableCategorySummary statistic*
Age of main shopper (years)49.9±15.2
Occupation groupA and B: higher managerial and professional workers21.2
C1 and C2: white collar and skilled manual workers56.0
D and E: semiskilled and unskilled manual workers22.8
Ethnicity of main shopper†Non-White6.5
No of household members118.1
234.6
319.2
4+28.1
No of children in household064.2
115.9
214.7
34.0
4+1.2
RegionLondon16.1
Midlands15.1
North East4.9
Yorkshire12.8
Lancashire10.8
South10.7
Scotland8.9
Anglia8.7
Wales and West8.6
South West3.4
Total households by year (N)‡201232 726
201332 620
201433 309
201532 887
201632 110
201731 725
  • *Values are percentages for categorical variables and mean±SD for continuous variables.

  • †Ethnicity is missing for 5.7% of households.

  • ‡The total number of households is smaller than the sum of households of each year because most households stayed in the panel for longer than a year.