Product-level summary statistics for the merged HomeScan-Nutritrack data, for HSR-labelled and unlabelled products over the last year observed (2019)
2019 summary statistics | |||
All products | No HSR label | HSR label | |
Exposure: HSR adoption | |||
# Unique products | 11 434 | 8551 | 2883 |
% Unique products | 100.0% | 74.8% | 25.2% |
% by imputed star rating | |||
Least healthy (0.5–1.5) | 30.9 | 36.0 | 15.7 |
Moderate (2.0–3.5) | 43.2 | 43.9 | 40.8 |
Most healthy (4.0–5.0) | 26.0 | 20.1 | 43.5 |
% by displayed HSR score | |||
Least healthy (0.5–1.5) | 12.2 | ||
Moderate (2.0–3.5) | 41.4 | ||
Most healthy (4.0–5.0) | 46.4 | ||
% by major food category | |||
Bread and bakery products | 13.1 | 13.7 | 11.1 |
Cereal and cereal products | 11.0 | 8.9 | 17.1 |
Confectionery | 5.5 | 6.9 | 1.4 |
Convenience foods | 4.3 | 3.2 | 7.5 |
Dairy | 15.1 | 16.6 | 10.7 |
Edible oils and oil emulsions | 2.0 | 2.2 | 1.5 |
Eggs | 0.7 | 0.8 | 0.6 |
Fish and seafood products | 3.0 | 2.9 | 3.5 |
Fruit and vegetables | 12.8 | 11.1 | 17.8 |
Meat and meat products | 6.5 | 6.3 | 7.3 |
Non-alcoholic beverages | 7.3 | 8.6 | 3.5 |
Sauces and spreads | 12.6 | 11.9 | 14.5 |
Snackfoods | 4.2 | 4.6 | 3.1 |
Sugars, honey and related products | 1.9 | 2.3 | 0.5 |
Household-level outcome variables | (2019 average per household) | ||
Average no. of products purchased | 248 (100%) | 174 (71%) | 74 (29%) |
Total units purchased across products (g or mL) | 410 534 | 277 757 | 132 777 |
Total volume share across products (g or mL) | 100.0 | 67.1 | 32.9 |
Per-product units purchased (g or mL) | 1652.5 | 1594.9 | 1787.9 |
Per-product volume share (%) | 0.40 | 0.39 | 0.44 |
Product controls | |||
Price | 4.7 | 4.9 | 4.0 |
Package size (g or mL): | 410.3 | 393.5 | 460.4 |
Number of SKUs in category | 210.9 | 216.8 | 193.2 |
Number of SKUs in same brand | 142.7 | 68.9 | 361.4 |
HSR, Health Star Rating; SKU, Stock Keeping Unit.