Table 1

Product-level summary statistics for the merged HomeScan-Nutritrack data, for HSR-labelled and unlabelled products over the last year observed (2019)

2019 summary statistics
All productsNo HSR labelHSR label
Exposure: HSR adoption
 # Unique products11 43485512883
 % Unique products100.0%74.8%25.2%
 % by imputed star rating
  Least healthy (0.5–1.5)30.936.015.7
  Moderate (2.0–3.5)43.243.940.8
  Most healthy (4.0–5.0)26.020.143.5
 % by displayed HSR score
  Least healthy (0.5–1.5)12.2
  Moderate (2.0–3.5)41.4
  Most healthy (4.0–5.0)46.4
 % by major food category
  Bread and bakery products13.113.711.1
  Cereal and cereal products11.08.917.1
  Confectionery5.56.91.4
  Convenience foods4.33.27.5
  Dairy15.116.610.7
  Edible oils and oil emulsions2.02.21.5
  Eggs0.70.80.6
  Fish and seafood products3.02.93.5
  Fruit and vegetables12.811.117.8
  Meat and meat products6.56.37.3
  Non-alcoholic beverages7.38.63.5
  Sauces and spreads12.611.914.5
  Snackfoods4.24.63.1
  Sugars, honey and related products1.92.30.5
Household-level outcome variables(2019 average per household)
Average no. of products purchased248 (100%)174 (71%)74 (29%)
Total units purchased across products (g or mL)410 534277 757132 777
Total volume share across products (g or mL)100.067.132.9
Per-product units purchased (g or mL)1652.51594.91787.9
Per-product volume share (%)0.400.390.44
Product controls
 Price4.74.94.0
  Package size (g or mL):410.3393.5460.4
  Number of SKUs in category210.9216.8193.2
  Number of SKUs in same brand142.768.9361.4
  • HSR, Health Star Rating; SKU, Stock Keeping Unit.